Logo and packaging Design
FOR A FOOD MANUFACTURING COMPANY
THE BRIEF
To create a brand name, logo and packaging concept for premium high protein meat free, reheat-able burgers that would be in four different flavours. The branding design needed to bring current trends in health and convenience together in one product and package.
THE LOGO
To name the burger I undertook research into the industry. The aim was to get this product to stand out from all the other products in this category on the shelf. All the others had the word ‘burger’ in their name and logo. I referred to this as being the meat free ‘one’, The Healthy One.
The logo was based around a burger shape with the name acting as the burger/filling.
GRAPHICS
I designed the packaging graphics in a way that makes the user aware of why they needed to purchase this burger, rather than all the others on the shelf. To do this I created a list of words that best described the product and used the idea of ‘word clouds’ to create a grid aligned typographic solution.
DIE CUTTER
To make sure that all the graphics perfectly aligned and the packaging could be replicated multiple times, I created a die cutter design that could be used. This also included all the regulatory information that is required for food packaging that is placed onto the bottom of the packaging.
WRAPPING PAPER
I worked with the same theme as the main packaging and developed a wrapping paper design for the internal packaging. This was kept within the branding and the clients ethical ideals.
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