Create a brand name, logo and packaging concept for premium high protein meat free, reheat-able burgers in four different flavours that bring current trends in health and convenience together in one product.
Naming the burger came following a lot of research. The aim was to get this product to stand out from all the other burgers on the shelf. All the others had the word ‘burger’ in their name and logo somewhere. We referred to this as being the meat free ‘one’, The Healthy One.
The logo was based around a burger shape with the name acting as the burger/filling.
I designed the packaging graphics to let the user know why they needed to get this burger, rather than all the others on the shelf. To do this I created a list of words that best described the product and used the idea of ‘word clouds’ to create a grid aligned typographic solution.
To ensure that all the graphics were perfectly aligned and the packaging could be replicated multiple times, I created a die cutter. This also included all the regulatory information that is required for food packaging to go onto the bottom of the packaging.
Working on the same theme as the main packaging, I developed a wrapping paper design for the internal packaging. This was kept within the branding and the clients ethical ideals.
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