Full Branding Design and photography
for a Ladies networking event company
The Brief
To create branding for Local Women in Business, a women's networking business to include logo, colour scheme, brand guidelines, print design, website design, social media and photography.
The logo
I used a simple modern typography design for this logo. It uses the initials of the company name and features a condensed typeface and a specific kerning space to give it a modern, minimalist feel. Space around the logo is always the equivalent to the height of the 'L' within the logo to ensure that the correct spacing is used on all online and print media.
Colour
Following my research the clients industry, the majority of logos and colour schemes involved different hues and tints of pink and purple.
To ensure the brand stood out, I looked at the psychology of colour and how we interact with it. I then pulled together a strong palette of colour.
Print Design
Print media design is a great way to increase your brand reach. For Local Women in Business, I created all the print collateral needed to help with their events including invites, tickets, gift bags, envelopes, business cards, letter head, pens and notebooks.
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