Create branding for a women's networking business to include logo, colour scheme, brand guidelines, print design, website design, social media and photography.
The logo design is a simple modern typography design using the initials of the company name. It features a condensed typeface and a specific kerning space to give it a modern, minimalist feel. Space around the logo is always the equivalent to the height of the 'L' within the logo to ensure that the correct spacing is used on all online and print media.
After researching the industry, the majority of logos and colour schemes involved different hues and tints of pink and purple.
To ensure the brand stood out, I looked at the psychology of colour and how we interact with it. I then pulled together a strong palette of colour.
The brand guidelines are an integral part of any companies rebranding design process. It ensures that all design and photography elements are consistent in tone and image.
Print design is a great way to increase your brand reach. For Local Women in Business, I created all the print media needed to aid with their events including invites, tickets, gift bags, envelopes, business cards, letter head, pens and notebooks.
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