Logo design and fashion photography
For Dotties UK
BRIEF
To create a logo that can be interchangeable between different platforms and placements. Incorporating brand colours and providing a feeling of class and style to reflect the brands online and physical offering.
Lindsey ahmet graphic designer location fashion photography for dotties uk pink jumper
a moodboard of design ideas to form the basis of my design of Dotties UK Logo
LOGO INSPIRATION
I always start with looking at what is out there in the relevant industry in terms of branding. It helps to understand what already works and what customers are currently responding well to.
For Dotties I looked at the brand leaders in the market, including Oh Polly and Pretty Little Thing.
I also took into consideration, current logo design trends. I put all of this onto a mood board and send it to the client to take a look at and make comments on what they do and don't like. This forms a basis of my process and designs.
LOGO COLOUR
The colour was selected based on the clients original suggestions of bright pastels. I ensured that the most appropriate tones and shades are selected to compliment the design of the logo and the brand image overall.
Bright pastel colour palette of six colours for Dotties UK Logo and branding design
LOGO DESIGN
Providing multiple versions to ensure the brand and logo is easily used across all online and print platforms and placements.
Dotties logo design 3 variations for use on print and online media
EXAMPLES OF USAGE
I provide examples of usage images to all my clients so that they can visualise how the final logo design will look on different media to ensure they are happy with the end result.
Dotties uk logo examples of usage on stickers and a brown paper retail bag
Dotties uk logo examples of usage on product tags print media
PHOTOGRAPHY
The client also wanted to launch with strong location photography of her products. These were taken in Bolton, Manchester UK. Giving a feeling of where these products might be worn day to day, making them look high end and of high quality.

Click on the images to enlarge
Location fashion photography at Boltons Northern Monkey House bar - Fashion Photographer
Location fashion photography at Boltons Northern Monkey House bar - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at Boltons Northern Monkey House bar - Fashion Photographer
Location fashion photography at Boltons Northern Monkey House bar - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Boltons Northern Monkey House bar - Fashion Photographer
Location fashion photography at Boltons Northern Monkey House bar - Fashion Photographer
Location fashion photography at Boltons Northern Monkey House bar - Fashion Photographer
Location fashion photography at Boltons Northern Monkey House bar - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at the Court House bar and restaurant Bolton - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
Location fashion photography at Bolton Library - Fashion Photographer
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