Expressive Design
WINNER OF THE 2017 TYPO DAY COMPETITION
THE BRIEF
2017 competition brief to illustrate diversity through typography for the Columbia University in Sri Lanka Typo Day.
INSPIRATION
The inspiration for this piece came from an interaction between my son and my great Auntie whilst on holiday in Northern Cyprus. My Auntie doesn’t speak much English and my son doesn’t speak any Turkish. They spent most of their time together playing a game only known to themselves.
I was intrigued with how they were communicating with so many differences and barriers. These barriers included language, age and even gender.
I started to wonder what diversity meant to me and its purest meaning. I came to my own conclusion that diversity is to simply be different.
Every human on the planet is diverse. There are no two humans exactly the same so by definition we are all different. I wanted my work to discuss the stigma around diversity and the “norm”.
THE FONT
The typeface I chose was based on the need for space between each letter form and for clarity of the words with each letter.
THE COLOUR
The colour was selected to ensure that the concept was not diluted and its audience was not unfocused by colour. From a dyslexic point of view, it is also most legible when text is black on white paper and incorporating disability as another element that can make a person be conceived as different.
THE DESIGN
The design concept is focused around ‘breaking the rules’ of design with right aligned text, words divided across lines and not starting at the top left of the page. Using the idea that breaking the rules is a form of being diverse, as diverse is currently perceived as being different to the “norm”.
THE ONLY UK WINNER IN 2017
Below is an image of the package I received from Sri Lanka, when I found out I was one of 25 global winners.
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