Full Graphic Design and Product Photography services
For Dancewear Central, the leading specialist in dancewear throughout the UK.
Stocking quality dancewear that will gives the freedom and comfort to move and perform. Creating a consistent and continuous full branding and marketing package to help accelerate their sales and brand image.
Using location photography to create engaging and fresh website banners to promote new product lines and keep the homepage looking fresh and up to date.
Email Marketing Design
Regularly promoting various different ranges and products. Keeping the email design on trend and interesting, whilst keeping within the brand guidelines. Using coding to hotspot imagery to allow for more flexibility in the design of artwork.
Print design to advertise offers, product lines and events. Providing fully print ready artwork in various sizes, with crop marks, bleed and in the correct resolution. To ensure minimal issues and delay with printing.
TRADE SHOW SHELL SCHEME PRINT ARTWORK
Creating stand out artwork for a shell scheme stand at a retail dance show where Dancewear Central was the headline fashion stage sponsor.
Keeping the imagery fresh and relevant as well as managing paid ads. This includes increasing ROAS and profit as well as designing all ad artwork with a call to action and resized for stories etc. Reporting and measuring its success and learning from the data to improve results consistently.
The reports below have had their figures removed for Data Protection. The aim of the below is to illustrate the success of my implementations.
Providing consistent product photography using dancers and models. Utilising a full photography studio setup and editing imagery using photoshop and lightroom to brand guidelines.
Providing consistent photography editing and retouching to location photography taken by Suzi Bird, to ensure lighting and theme are coherent for the campaign usage. Using photoshop, Lightroom and a Wacom drawing tablet to provide high quality editing. Removing any mess from the background including plug sockets and marks on walls and ceilings. Also ensuring the products are pristine without creases and look a perfect fit.
BEFORE (LEFT) AND AFTER (RIGHT) BELOW:
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