Full Graphic Design and Product Photography services
For Dancewear Central, the leading specialist in dancewear throughout the UK.
Stocking quality dancewear that will gives the freedom and comfort to move and perform. Creating a consistent and continuous full branding and marketing package to help accelerate their sales and brand image.
Web Banners
Using location photography to create engaging and fresh website banners to promote new product lines and keep the homepage looking fresh and up to date.
homepage website header banner design artwork for Dancewear central
More examples of website header banner designs for dancewear central to promote capezio, Bloch and Ballet rosa
further example of dancewear centrals homepage layout design
Email Marketing
Regularly promoting various different ranges and products. Keeping the email design on trend and interesting, whilst keeping within the brand guidelines. Using coding to hotspot imagery to allow for more flexibility in the design of artwork.
four different examples of email marketing campaigns I Have designed for Dancewear Central
Online Advertising
Creating artwork for other affiliated companies to use on their websites to promote products and offers for Dancewear Central.
A grid of 4 online advertising images for placement on affiliated companies websites for Dancewear Central
a further 4 online advertising images for Dancewear central for use on a dancing magazines website
Print Design
Print design to advertise offers, product lines and events. Providing fully print ready artwork in various sizes, with crop marks, bleed and in the correct resolution. To ensure minimal issues and delay with printing.
print design for dancewear central returns form artwork
Further print design for dancewear central including full page magazine adverts and double sided event leaflets
voucher and further magazine advertising artwork for dancewear central
Creating stand out artwork for a shell scheme stand at a retail dance show where Dancewear Central was the headline fashion stage sponsor.
Shell scheme stand artwork for dancewear centrals attendance at the can you dance convention 2019
shell scheme artwork design for dancewear central for their attendance at can you dance convention 2018
Keeping the imagery fresh and relevant as well as managing paid ads. This includes increasing ROAS and profit as well as designing all ad artwork with a call to action and resized for stories etc. Reporting and measuring its success and learning from the data to improve results consistently.

The reports below have had their figures removed for Data Protection. The aim of the below is to illustrate the success of my implementations.
Dancewear centrals instagram profile snapshot image including over 12K followers
Social media management example with graphs to illustrate my skills in managing social media marketing campaigns and paid advertisements

Videography and video editing both done by myself at one of Dancewear central's location photoshoots in London. 

Product Photography
Providing consistent product photography using dancers and models. Utilising a full photography studio setup and editing imagery using photoshop and lightroom to brand guidelines.
product photography for dancewear central with model and dancer Jess Templeton
Further product photography I have taken for dancewear central including models Serena Mccall and Megan
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